Chief Bassey Nsa—Economics & Patronage

Follow the Money: Patronage and Economics in Calabar, Nigeria

Masquerade is not only a multilayered form of expression; it is also a lucrative form of cultural capital. The desire to support oneself and a family drives artistic innovation and ultimately determines one’s livelihood as an acclaimed artist. Chief Ekpenyong Bassey Nsa, for example, lives and works in the city of Calabar, Nigeria, where the business of cultural clubs, renting of masquerade ensembles, payment for masking, and ways in which fresh and innovative materials are sought after from markets, are some examples of how money saturates masquerading.

To keep up with changing trends while maintaining quality and affordability, Chief Bassey Nsa has developed a cost-based pricing model for his patrons that provides a range of qualities and associated pricing. He also scours the market to find the most appropriate yet economically sensible materials—for example shifting to synthetic, pre-dyed ropes for quicker construction, fewer overhead costs, and increased durability.